Summary

The Hope Center is a pregnancy center located in Greeneville, Tennessee. The Hope Center had a visually appealing website but they weren't seeing results. After a redesign, and an SEO strategy, the Hope Center now ranks on the first page of Google for several key words and has seen a 22% increase in conversions during the first seven months of the new site.

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What we've done

1. Web Design & Development

2. SEO plan

3. Google My Business Optimization

Results

Web Data

The Hope Center had a total of 1,617 users and 3,978 total pageviews. The majority of these users were new (almost 82%). The bounce rate was great, 37%. Bounce rate is the percentage of people who go to the website and only view one page, 30-40% is considered optimal.

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Website Data (March - June) 2021 vs. (March - June) 2022

The new Hope Center Site has been live since August of last year. It takes roughly 4-7 months before we could start seeing our SEO work, as we did it all organically and did not pay for ad’s. Below is the data from the Hope Center from March 1, 2021 - June 19, 2021 vs this year.

Number of Users

• 2021 = 680
• 2022 = 1,617
• An increase of 137.79%

Pageviews

• 2021 = 1,776
• 2022 = 3,978
• An increase of 123.99%

Bounce Rate

• 2021 = 63.22% only viewed one page on the site
• 2022 = 37.03% only viewed one page on the site
• A decrease of 41.43%

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