Case Study details

Fay-Ark Lawn Co.

Fay-Ark Lawn Co. is Northwest Arkansas's fastest-growing lawn care and landscaping company, serving the Fayetteville area with everything from weekly maintenance to full landscape design, hardscaping, irrigation, sod installation, and drainage solutions. In business since 2018, they've built their reputation on doing the work right the first time and standing behind it — a rarity in an industry where quality is inconsistent and follow-through is rare.

We handled web design, copy, SEO, and paid advertising. The site was built to convert both residential homeowners and commercial property managers, with clear service pages, strong local SEO structure, and copy that positions Fay-Ark as the obvious professional choice in a crowded market. On the paid ads side, we ran targeted Google campaigns to capture high-intent search traffic — people actively looking for landscaping, lawn care, and hardscaping services in the NWA area — keeping cost-per-lead down while driving consistent inquiry volume.

Project insights
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Client

Fay-Ark Lawn Co.

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Project timeline

1 Month

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What I Did

Website Build - SEO - Ads

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Project classification

Full Service

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