Case Study details

DNE Laser USA

DNE Laser USA is the American distribution arm for DNE's line of industrial fiber laser cutting machines, press brakes, tube lasers, and welding equipment. Their value proposition is straightforward and powerful: enterprise-grade precision at a price point that makes sense for small and mid-size fabrication shops. They serve an audience of serious metal fabricators who know exactly what they're looking for and aren't easily impressed by flashy marketing.

The site had to earn credibility fast. We built a Webflow site that leads with the machines — clean product pages for each model (D-SOAR, D-Giant, D-Power, D-Tube, C-Bend, Cobot) with specs, positioning, and calls to action built around quote requests. The copy was written for a technically literate buyer: direct, confident, and focused on the ROI argument. Every page was structured to support organic discovery for buyers researching laser cutting equipment in the U.S. market.

Project insights
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Client

DNE Laser USA

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Project timeline

1 Month

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What I Did

Website Rebuild

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Project classification

Web Design

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