As a small business, it's important to ensure that you're doing everything possible to optimize your website for growth. By following some simple tips and tricks, you can see a significant increase in website traffic and conversions. In this post, I'll outline some of the best ways to improve your website and achieve maximum success. Keep reading to learn more!
1.) Page Speed
There is no doubt that we’ve all had the experience of clicking on a Google search result only to be met with an error message or webpage which doesn't load in time for us. This can make people feel like they didn't get what was being offered, and sends your site's bounce rate sky high! Studies have shown how waiting more than two seconds increases visitor abandonment rates by 9%, while pages taking over five minutes sees 38% exit without exploring other content - meaning you potentially miss out on customers because their patience ran thin.
With 60% of website traffic coming from mobile devices, it is crucial to make your site responsive. Google punishes non-responsive sites by ranking them lower in search rankings, making it tougher for users to see your site.
If you would like to see a few sites that have been designed for mobile-first, check out my portfolio.
Perhaps the most important factor in optimizing your website is content. Without content, Google and other search engines will not have enough information for your website to rank. Some examples of content that you can use on your site are:
Creating a subscription form for newsletters, emails, and updates is also a great way to retain users and gain more traffic.
All of these website design concepts are important to keep in mind as you grow your website. Page speed, mobile-first design, and content are all crucial pieces that can help you increase traffic and conversions. If you would like to learn more about how to improve your website using any of these principles, contact me today! I’d be happy to chat with you about what could work best for your business. Thanks for reading!